Why some businesses thrive while others implode during economic downswings remains a puzzle to many business-owning entrepreneurs. Oftentimes, they mistakenly assume that all businesses must suffer through recessionary cycles. In reality, some companies are essentially recession-proof, and it is not necessarily because they are bigger, better-known, or more generously capitalized. What really separates the successful enterprises from those that collapse during down cycles is that they are organized around a uniquely dynamic and healthier approach to the business cycle.